Compare Occupations

SUMMARY
22%
Low Risk
11%
Minimal Risk
21%
Low Risk
22%
Low Risk
29%
Low Risk
JOB SCORE 5.6/10 7.9/10 7.3/10 6.9/10 6.3/10
POLLING
38%
(Low Risk, Based on 80 votes)
37%
(Low Risk, Based on 609 votes)
54%
(Moderate Risk, Based on 1,653 votes)
32%
(Low Risk, Based on 215 votes)
53%
(Moderate Risk, Based on 394 votes)
GROWTH
by year 2034
-2.2%
4.7%
6.6%
4.2%
6.7%
WAGES
$126,960
or $61.03 per hour
$138,060
or $66.37 per hour
$161,030
or $77.41 per hour
$111,040
or $53.38 per hour
$76,950
or $36.99 per hour
VOLUME
as of 2024
21,100
603,710
384,980
50,370
861,140
SNOWFLAKE [?] The Snowflake is a visual summary of the five badges: Automation Risk (calculated), Risk (polled), Growth, Wages and Volume. It gives you an instant snapshot of an occupations profile. The colour of the Snowflake relates to its size. The better the occupation scores in relation to others, the larger and greener the Snowflake becomes. Snowflake diagram for Advertising and Promotions Managers Snowflake diagram for Sales Managers Snowflake diagram for Marketing Managers Snowflake diagram for Art Directors Snowflake diagram for Market Research Analysts and Marketing Specialists
DESCRIPTION Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design. Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Compare Occupations Side by Side

Curious how automation and AI could affect your career? Our comparison tool lets you view two or more jobs side by side, helping you quickly spot differences in risk level, pay, growth, and popularity. All of this is based on a mix of academic research, user polling, and official labour data.

Automation Risk

Each occupation shows a probability of automation. A higher score means machines and algorithms are more likely to take over the role in the future.

Job Score

A quick summary of how a job performs overall — factoring in wages, growth, volume, and automation risk. It’s a handy way to see the bigger picture at a glance.

Polling Data

Thousands of visitors cast their votes on how “automatable” each job feels. These community insights are shown alongside the calculated probabilities.

Growth & Wages

See how fast each occupation is projected to grow and what people earn on average. High wages don’t always mean high security — automation risk still matters.

Volume of Workers

Explore how many people currently work in each occupation and in which year the data was recorded. Popularity can affect how disruptive automation will be for the wider economy.

The Snowflake Diagram

Each snowflake visualises the balance between automation risk, wages, growth, and job volume. Bigger and greener areas mean stronger performance in that dimension.

Use this comparison page to research careers, guide students, or simply explore the future of work. All data is regularly updated to keep the results relevant.