Market Research Analysts and Marketing Specialists

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Occupation snapshot

What does this snowflake show?
The Snowflake is a visual summary of the five badges: Automation Risk (calculated), Risk (polled), Growth, Wages and Volume. It gives you an instant snapshot of an occupations profile. The colour of the Snowflake relates to its size. The better the occupation scores in relation to others, the larger and greener the Snowflake becomes.
JOB SCORE
6.3/10
What's this?
Job Score (higher is better):

We rate jobs using four factors. These are:

- Chance of being automated
- Job growth
- Wages
- Volume of available positions

These are some key things to think about when job hunting.

Risk & user votes

Calculated automation risk

29% (Low Risk)

Low Risk (21-40%): This occupation has a lower risk of full replacement by AI, software, or robotic systems. Some tasks may be automated or assisted, but the role usually still relies on human judgement, communication, responsibility, physical adaptability, or practical decision-making.

More information on what this score is, and how it is calculated is available here.

Human strengths important in this job

These are human abilities and work contexts that are important in this occupation. They may help explain why parts of the role are harder to replace end-to-end, but they are not the only inputs into the automation score.

Thinking creatively

Very important
Why this matters
Coming up with original ideas and designs—creating new concepts, products, systems, or artistic work. This kind of open-ended invention and taste-based judgment is harder to automate end-to-end than routine, rule-based tasks.
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Decision-making and problem solving

Very important
Why this matters
Analyze information, weigh tradeoffs, and choose the best solution—especially when situations are ambiguous, high-stakes, or have real-world consequences.
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Communicating with people outside the organization

Very important
Why this matters
Represents the organization to customers, the public, or government—handling questions, concerns, and relationship-building through conversations, writing, calls, or email.
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Developing objectives and strategies

Very important
Why this matters
Sets long-term goals and chooses strategies and actions to reach them, weighing tradeoffs and adapting plans as conditions change.
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Persuasion

Quite important
Why this matters
Influencing people to change their minds or behavior through conversation, trust, and negotiation.
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Show 4 more strengths

Coordinating others’ work

Quite important
Why this matters
Bringing people together, assigning tasks, and keeping a group aligned so work gets done.
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Coaching and developing others

Quite important
Why this matters
Helps people learn and improve through coaching, mentoring, and feedback. This relies on trust, motivation, and adapting guidance to each person—work that’s hard to replace end-to-end with automation.
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Psychology knowledge

Quite important
Why this matters
Understanding human behavior, motivation, and individual differences to assess needs, respond appropriately, and support behavior change or mental health.
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Active learning

Quite important
Why this matters
Keeps learning from new information and applying it to make better decisions now and in the future, especially when situations change.
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What users think

Based on 394 votes

53% chance of full automation within the next two decades

Our visitors have voted they are unsure if this occupation will be automated. However, employees may be able to find reassurance in the automated risk level we have generated, which shows 29% chance of automation.

What do you think the risk of automation is?

What is the likelihood that Market Research Analysts and Marketing Specialists will be replaced by robots or artificial intelligence within the next 20 years?

Sentiment

Based on user votes over time

View sentiment trend

How opinions have changed over time

Pay & outlook

Wages

High paid relative to other professions

In 2024, the median annual wage for Market Research Analysts and Marketing Specialists was $76,950 ($37 per hour).

The median annual wage for Market Research Analysts and Marketing Specialists was 55.5% higher than the national median annual wage, which stood at $49,500.

View wage trend

Wages over time

* Data from the Bureau of Labor Statistics

Growth

Very fast growth relative to other professions

The number of 'Market Research Analysts and Marketing Specialists' job openings is expected to rise 6.7% by 2034

View employment trend

Total employment, and estimated job openings

* Data from the Bureau of Labor Statistics for the period between 2023 and 2033
Updated projections are due 09-2025.

Volume

Significantly greater range of job opportunities compared to other professions

As of 2024 there were 861,140 people employed as 'Market Research Analysts and Marketing Specialists' within the United States.

This represents around 0.6% of the employed workforce across the country

Put another way, around 1 in 179 people are employed as 'Market Research Analysts and Marketing Specialists'.

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What people are saying (9)

Leave a comment
Karina (Moderate)
08 Nov 2025 03:00
Mine came up as a moderate risk, which honestly makes sense with how fast AI is growing. I think technology will change a lot about how people work, but it can’t replace creativity or human connection. It’s more about learning to work with AI instead of being replaced by it.
Marc Wheeler (Highly likely)
31 Mar 2023 17:42
AI should be much better than any human at looking at trends and habits of groups of people and better able to cross-correlate factors to assist marketing managers in making decisions.
Buyer (No chance)
08 Apr 2022 04:51
Planning and executing a strategic, innovative, and effective marketing campaign will never be able to be taken over by AI. Because the moment something is established enough (think newspapers), a new format will become more available that’s more impactful for consumers, simply due to its newness (TikTok).

Google is attempting full automation, but soon enough, everyone will get tired of seeing 10 YouTube ads a day and just tune them out.
Lynn (Moderate)
30 Jun 2021 03:36
The jobs that require a high level of speed that can be obtained through automation easily fall into the category of 'performed by robots without a loss of quality'. The only humans that can outperform robots will be those who 'feel' what kind of research is timely, what niche is a potential hit and what indicators of the market demand particular attention.
sai sharan ch
22 Jun 2021 18:48
As AI need for market research but it won't replace them because marketing skills need human knowledge not instructed robots its only way some areas will make fast using AI
Anonymous (Highly likely)
11 Mar 2021 11:03
There are already AI present with marketing strategies, and since these marketing strategies use technology which they understand more since that’s what they are, of course they would know how to work something they are made of.
Wes (Uncertain)
17 Nov 2019 22:28
Cause like, don't you have to have conversation skills
Zio
24 Apr 2020 19:22
no not really, that is sales, not marketing. Still, I don't see anything above a Marketing Assistant type role being able to be fully done by AI in the future.
Jack (Low)
29 Oct 2019 18:17
Marketing is the use of information to promote the sale of a product or service, we will use AI but that will require more of us, not replace us - the use of AI will actually have the opposite effect on the industry
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Job description

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

O*NET-SOC code: 13-1161.00