Search Marketing Strategists

Low Risk
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Occupation snapshot

What does this snowflake show?
The Snowflake is a visual summary of the five badges: Automation Risk (calculated), Risk (polled), Growth, Wages and Volume. It gives you an instant snapshot of an occupations profile. The colour of the Snowflake relates to its size. The better the occupation scores in relation to others, the larger and greener the Snowflake becomes.
JOB SCORE
5.6/10
What's this?
Job Score (higher is better):

We rate jobs using four factors. These are:

- Chance of being automated
- Job growth
- Wages
- Volume of available positions

These are some key things to think about when job hunting.

Risk & user votes

Calculated automation risk

32% (Low Risk)

Low Risk (21-40%): This occupation has a lower risk of full replacement by AI, software, or robotic systems. Some tasks may be automated or assisted, but the role usually still relies on human judgement, communication, responsibility, physical adaptability, or practical decision-making.

More information on what this score is, and how it is calculated is available here.

Human strengths important in this job

These are human abilities and work contexts that are important in this occupation. They may help explain why parts of the role are harder to replace end-to-end, but they are not the only inputs into the automation score.

Thinking creatively

Very important
Why this matters
Coming up with original ideas and designs—creating new concepts, products, systems, or artistic work. This kind of open-ended invention and taste-based judgment is harder to automate end-to-end than routine, rule-based tasks.
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Decision-making and problem solving

Very important
Why this matters
Analyze information, weigh tradeoffs, and choose the best solution—especially when situations are ambiguous, high-stakes, or have real-world consequences.
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Developing objectives and strategies

Very important
Why this matters
Sets long-term goals and chooses strategies and actions to reach them, weighing tradeoffs and adapting plans as conditions change.
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Persuasion

Quite important
Why this matters
Influencing people to change their minds or behavior through conversation, trust, and negotiation.
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Social perceptiveness

Quite important
Why this matters
Noticing others’ emotions and reactions in the moment and adjusting what you say or do based on why they’re responding that way.
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Show 3 more strengths

Instructing

Quite important
Why this matters
Teaching or coaching others—explaining steps, giving feedback, and adapting to different learners so they can do the work safely and correctly.
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Communicating with people outside the organization

Quite important
Why this matters
Represents the organization to customers, the public, or government—handling questions, concerns, and relationship-building through conversations, writing, calls, or email.
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Active learning

Quite important
Why this matters
Keeps learning from new information and applying it to make better decisions now and in the future, especially when situations change.
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What users think

Based on 112 votes

58% chance of full automation within the next two decades

Our visitors have voted they are unsure if this occupation will be automated. However, employees may be able to find reassurance in the automated risk level we have generated, which shows 32% chance of automation.

What do you think the risk of automation is?

What is the likelihood that Search Marketing Strategists will be replaced by robots or artificial intelligence within the next 20 years?

Sentiment

Based on user votes over time

View sentiment trend

How opinions have changed over time

Pay & outlook

Wages

High paid relative to other professions

In 2024, the median annual wage for Market Research Analysts and Marketing Specialists was $76,950 ($37 per hour).

The median annual wage for Market Research Analysts and Marketing Specialists was 55.5% higher than the national median annual wage, which stood at $49,500.

* Data from the Bureau of Labor Statistics

Growth

Very fast growth relative to other professions

The number of 'Market Research Analysts and Marketing Specialists' job openings is expected to rise 6.7% by 2034

* Data from the Bureau of Labor Statistics for the period between 2023 and 2033
Updated projections are due 09-2025.

Volume

Significantly greater range of job opportunities compared to other professions

As of 2024 there were 861,140 people employed as 'Market Research Analysts and Marketing Specialists' within the United States.

This represents around 0.6% of the employed workforce across the country

Put another way, around 1 in 179 people are employed as 'Market Research Analysts and Marketing Specialists'.

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What people are saying (5)

Leave a comment
John Dane (Low)
08 Oct 2024 16:25
AI cannot solve tech seo problems, nor can it automate link building. It can't create the correct SEO strategy for any given business. AI and automation are tools that require human oversight.
TF (Uncertain)
05 Jan 2023 22:04
Worked as a search analyst for 10 years now. The current automated and AI tools are not nearly as functional as people think. We're a long way from letting an AI run your organic marketing strategy.
Stijn (Highly likely)
18 Nov 2022 07:54
Google is already completely taking over PPC jobs with Performance Max campaigns which are fully optimized by AI, all you can do is manage your input, bidding and budget.
PS
10 Feb 2026 03:54
PPC yes, SEO not so much.
M (Highly likely)
10 May 2022 09:37
Google are actively working towards this
Leave a reply about this occupation
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Job description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

O*NET-SOC code: 13-1161.01