Retail Salespersons

Moderate Risk
Low High

Explore safer careers (5)

Lower estimated automation risk

Sales Managers
11% automation risk | Minimal Risk
Pays better Higher growth
45.2 pts lower View career
Why it fits

Fits experienced sellers using sales targets, coaching, territories, pricing, promotions, and performance tracking.

First-Line Supervisors of Retail Sales Workers
32% automation risk | Low Risk
Pays better
23.8 pts lower View career
Why it fits

Directly reuses store selling, customer issues, merchandising, schedules, staff coaching, and sales goals.

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
47% automation risk | Moderate Risk
Pays better
8.9 pts lower View career
Why it fits

Builds on selling, product knowledge, customer needs, pricing, follow-up, and relationship management.

Online Merchants
45% automation risk | Moderate Risk
Pays better Higher growth
11.3 pts lower View career
Why it fits

Fits retail workers with digital skills using product assortments, listings, pricing, demand signals, and promotions.

Demonstrators and Product Promoters
47% automation risk | Moderate Risk
8.7 pts lower View career
Why it fits

Applies product demonstrations, persuasive communication, shopper engagement, event selling, and brand knowledge.


Share your results with friends and family.

Occupation snapshot

What does this snowflake show?
The Snowflake is a visual summary of the five badges: Automation Risk (calculated), Risk (polled), Growth, Wages and Volume. It gives you an instant snapshot of an occupations profile. The colour of the Snowflake relates to its size. The better the occupation scores in relation to others, the larger and greener the Snowflake becomes.
JOB SCORE
2.5/10
What's this?
Job Score (higher is better):

We rate jobs using four factors. These are:

- Chance of being automated
- Job growth
- Wages
- Volume of available positions

These are some key things to think about when job hunting.

Risk & user votes

Calculated automation risk

56% (Moderate Risk)

Moderate Risk (41-60%): This occupation may be meaningfully affected by automation. Some parts of the role may be suitable for AI, software, or robotics, while others still rely on human skill, judgement, trust, or real-world context. People in this range may benefit from building skills that complement automation and reduce replacement risk.

More information on what this score is, and how it is calculated is available here.

Human strengths important in this job

These are human abilities and work contexts that are important in this occupation. They may help explain why parts of the role are harder to replace end-to-end, but they are not the only inputs into the automation score.

Working directly with the public

Very important
Why this matters
The job involves face-to-face interaction with customers, clients, or guests—answering questions, handling requests, and managing service situations in real time. Roles with frequent public interaction are harder to replace end-to-end because they rely on trust, communication, and adapting to unpredictable human needs.
Jobs that also use this strength

Persuasion

Quite important
Why this matters
Influencing people to change their minds or behavior through conversation, trust, and negotiation.
Jobs that also use this strength

Social perceptiveness

Quite important
Why this matters
Noticing others’ emotions and reactions in the moment and adjusting what you say or do based on why they’re responding that way.
Jobs that also use this strength

Thinking creatively

Quite important
Why this matters
Coming up with original ideas and designs—creating new concepts, products, systems, or artistic work. This kind of open-ended invention and taste-based judgment is harder to automate end-to-end than routine, rule-based tasks.
Jobs that also use this strength

Critical thinking

Quite important
Why this matters
Weigh options using logic and evidence, spot weaknesses in arguments, and choose the best approach when there isn’t a single clear answer.
Jobs that also use this strength

What users think

Based on 337 votes

73% chance of full automation within the next two decades

Our visitors have voted that it's probable this occupation will be automated. This assessment is further supported by the calculated automation risk level, which estimates 56% chance of automation.

What do you think the risk of automation is?

What is the likelihood that Retail Salespersons will be replaced by robots or artificial intelligence within the next 20 years?

Sentiment

Based on user votes over time

View sentiment trend

How opinions have changed over time

Pay & outlook

Wages

Very low paid relative to other professions

In 2024, the median annual wage for Retail Salespersons was $34,580 ($17 per hour).

The median annual wage for Retail Salespersons was 30.1% lower than the national median annual wage, which stood at $49,500.

View wage trend

Wages over time

* Data from the Bureau of Labor Statistics

Growth

Slow growth relative to other professions.

The number of 'Retail Salespersons' job openings is expected to decline 0.5% by 2034

View employment trend

Total employment, and estimated job openings

* Data from the Bureau of Labor Statistics for the period between 2023 and 2033
Updated projections are due 09-2025.

Volume

Significantly greater range of job opportunities compared to other professions

As of 2024 there were 3,800,250 people employed as 'Retail Salespersons' within the United States.

This represents around 2.5% of the employed workforce across the country

Put another way, around 1 in 40 people are employed as 'Retail Salespersons'.

People also viewed

Lawyers Computer Programmers Actors Accountants and Auditors Graphic Designers

What people are saying (13)

Leave a comment
Tyler
07 Aug 2025 01:28
mmm it's been like this in certain areas for a long time. Like 2 sets of Managers and an Assistant (who just runs the floor (their support teams: GM, etc) for a small sized store. Bring on Seasonals/Temps for the holidays. One should spend only 2 years, 3 max at a level like this, there's no reason not to be attempting to move up into Management (or jump ship to a similar company) if you're not, well that's your choice.
jim (Low)
13 Jul 2025 18:07
self checkouts are frequently disparaged by customers who shop at my company for the exact reason that they do not want to see robots/ai replacing workers.
JC
23 Nov 2025 03:44
Stores have less cashiers on purpose to force you to use the machines. How long are you willing to wait?
Joon (Highly likely)
05 May 2023 15:41
Will this reflect or have separate section that is post ChatGPT?
What was originally seen as a roadblock is no longer valid, and the threat of replacement was already high even prior to the advent of ChatGPT
David (No chance)
12 Jan 2022 19:21
Not likely. People can't corner an automated system and force it to pay attention to them while they talk about irrelevant and inappropriate things, brag about their medical issues (in graphic detail), and list the types of antipsychotic medications they are currently prescribed.

In addition, the general public doesn't have the aptitude to operate technology which is the better part of a century old. We've all seen the threats, and they don't hold water because after utilizing automated systems for a few decades, retailers are ditching them in favor of employees. Walmart is a great example because they are actively removing these systems (don't try to argue, just look it up).
Nico (Highly likely)
03 Feb 2021 12:06
Because of the pandemic and all.
Richard
25 Jul 2020 01:50
The world is changing exponentially year over year. Things that took 20 years to be developed and brought to market now can be developed in just a fraction of the time. Society is driven by innovation and technology and the economy is vastly dominated by data driven statistics. AI is more advanced than the world actually realizes. The IOT is already in production and just standing by for the regulations to be incorporated, then that will pull out all the stops. I give it 2-3 years tops before automation disrupts every industry whether society is ready for it or not.
Richard Dumas (Highly likely)
25 Jul 2020 01:41
The entire retail industry is fallen by the waste side and being disrupted by eCommerce. Amazon has dominated the retail space over the last decade and is expanding exponentially year over year with no signs of slowing down. The retail industry will need to adapt to the new way that people want to do business.
Joel Vitug
14 May 2020 15:38
People will always need that human connection, there are plenty of us that needs to touch, see, and feel the product, sometimes even taste the product. There are going to be a place for AI and robotics, with this in some aspects will make our jobs more efficient and productive. We are social beings, we have learned that through this Covid-19 pandemic, people need people even in sales.
Ali (Highly likely)
27 Nov 2019 13:45
Well it depends what we're talking about here. If we're talking about people who stock shelves the whole times then absolutely but there're are some places where we cant really replace them yet.
Marge (Highly likely)
07 Aug 2019 01:56
Ease of online sales will surely doom retail storefronts, especially the sales reps. It already is. I work in cellular and literally sell the very devices people use to online shop and price check. Sorry 'bout that.
Viviane Paraschiv
28 Mar 2019 12:10
Because people still go in stores (talking here about fashion here) for a personal connection. Might be more automated for consumer goods but not that sure it will be 92% automated
Lee Springer
29 May 2019 18:37
Amazon Prime Wardrobe, Blackcart, Try.com and thousands of other companies represent the current projected 92%. You're correct in estimating that the 'current' population would prefer to shop in store. You must realize in 10 years the customer market will be completely different than it is now. Shopping malls are shutting down, New shopping stores launch online with only 4% hitting a store front. It's safe to say that retail shopping is doomed as a career/job.

Leave a reply about this occupation
0/8000

Job description

Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

O*NET-SOC code: 41-2031.00