Explore safer careers (5)
Lower estimated automation risk
Why it fits
Fits experienced sellers using sales targets, coaching, territories, pricing, promotions, and performance tracking.
Why it fits
Directly reuses store selling, customer issues, merchandising, schedules, staff coaching, and sales goals.
Why it fits
Builds on selling, product knowledge, customer needs, pricing, follow-up, and relationship management.
Why it fits
Fits retail workers with digital skills using product assortments, listings, pricing, demand signals, and promotions.
Why it fits
Applies product demonstrations, persuasive communication, shopper engagement, event selling, and brand knowledge.
Occupation snapshot
What does this snowflake show?
What's this?
We rate jobs using four factors. These are:
- Chance of being automated
- Job growth
- Wages
- Volume of available positions
These are some key things to think about when job hunting.
Risk & user votes
Calculated automation risk
Moderate Risk (41-60%): This occupation may be meaningfully affected by automation. Some parts of the role may be suitable for AI, software, or robotics, while others still rely on human skill, judgement, trust, or real-world context. People in this range may benefit from building skills that complement automation and reduce replacement risk.
More information on what this score is, and how it is calculated is available here.
Human strengths important in this job
These are human abilities and work contexts that are important in this occupation. They may help explain why parts of the role are harder to replace end-to-end, but they are not the only inputs into the automation score.
Working directly with the public
Very importantWhy this matters
Persuasion
Quite importantWhy this matters
Social perceptiveness
Quite importantWhy this matters
Thinking creatively
Quite importantWhy this matters
Critical thinking
Quite importantWhy this matters
What users think
Based on 337 votes
Our visitors have voted that it's probable this occupation will be automated. This assessment is further supported by the calculated automation risk level, which estimates 56% chance of automation.
What do you think the risk of automation is?
What is the likelihood that Retail Salespersons will be replaced by robots or artificial intelligence within the next 20 years?
Sentiment
Based on user votes over time
View sentiment trend
How opinions have changed over time
Pay & outlook
Wages
In 2024, the median annual wage for Retail Salespersons was $34,580 ($17 per hour).
The median annual wage for Retail Salespersons was 30.1% lower than the national median annual wage, which stood at $49,500.
View wage trend
Wages over time
Growth
The number of 'Retail Salespersons' job openings is expected to decline 0.5% by 2034
View employment trend
Total employment, and estimated job openings
Updated projections are due 09-2025.
Volume
As of 2024 there were 3,800,250 people employed as 'Retail Salespersons' within the United States.
This represents around 2.5% of the employed workforce across the country
Put another way, around 1 in 40 people are employed as 'Retail Salespersons'.
People also viewed
Job description
Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
O*NET-SOC code: 41-2031.00
What people are saying (13)
What was originally seen as a roadblock is no longer valid, and the threat of replacement was already high even prior to the advent of ChatGPT
In addition, the general public doesn't have the aptitude to operate technology which is the better part of a century old. We've all seen the threats, and they don't hold water because after utilizing automated systems for a few decades, retailers are ditching them in favor of employees. Walmart is a great example because they are actively removing these systems (don't try to argue, just look it up).
Reply to comment